Daily Cross-Border E-Commerce Briefing|April 23,2025
1.Google Halts Third-Party-Cookie Phase-Out
- Google will keep third-party cookies in Chrome,citing ongoing antitrust cases in the US and
UK.The surprise pivot gives advertisers more time to migrate to first-party data solutions and keeps
remarketing segments intact for Q2 campaigns.
Source:Reuters,Published on:April 23,2025
2.Rhine River Water Levels Restore 80%Vessel Loads
- Easter rainfall raised Kaub levels,lifting barge capacity to 1,400 t and trimming spot freight
rates,though low-water surcharges still apply south of Cologne.EU sellers can re-route cargo to
inland hubs like Duisburg for faster clearance.
Source:Reuters,Published on:April 22,2025
3.FedEx Fuel Surcharge Holds at 18%Amid Diesel Price Dip
- FedEx’s Apr 21–27 table keeps the international and ground fuel surcharge at 18%.DOE/EIA data
show average US diesel falling to $3.534/gal,the second weekly decline,suggesting potential savings
for shippers who renegotiate surcharges.
Source:FreightWaves,Published on:April 22,2025
4.ASEAN Foundation TikTok Shop Launch"SOAR Together"
- The initiative will train 50 Southeast-Asian SMEs in live selling,shop optimization,and paid
promotion,with up to US$1 k ad credits and showcase slots at the ASEAN Business Investment
Summit.
Source:BusinessWorld Online,Published on:April 23,2025
5.Google AdSense Adds Three Issue Labels to Policy Center
- New"policy issue,""regulatory issue,"and"advertiser preference"tags help publishers diagnose
and fix violations faster,protecting ad revenue and user trust.
Source:Google AdSense Help,Published on:April 22,2025
